You shouldn't need a marketing department to be heard.
Thomas writes your content — in your voice, every week — so marketing gets done while you run the brand.
Content is the job that never gets done.
You know steady content brings customers. But content is a treadmill: the blog, the newsletter, Instagram — it keeps moving whether you're ready or not, and you can't step off. There's never a clear hour to write.
So you post something safe, or nothing at all.
Your brand has depth — your content doesn't always show it.
I ran a children's brand. I know the 11pm newsletter.
I grew 100 Toys on content — articles that helped parents understand how children play and choose toys that matter. From a standing start to a seven-figure business in three years, almost entirely on organic content. When I sold it, the question stayed with me: why should only the brands with a spare writer get that engine? Thomas is the answer.
— ALEXIS RALPHS · FOUNDERfigures in three years — grown almost entirely on organic content
pages per visit — the average children's brand manages 4–6
newsletter open rate
of revenue from email
“I very much look forward to the email arriving in my inbox every Monday!”
“My standards are pretty high… You nail it every time.”
Thomas writes. You decide.
No brand documents, no onboarding project, no new habit to build. Thomas does the learning, the planning and the writing. Your job? Accept, decline, or edit.
Thomas learns you
He reads your site, your past writing and your notes, then asks a few questions. That's the only homework you'll ever do.
ONCE · AT THE STARTHe plans and writes
Each week he decides what's worth publishing and writes it — blog, emails, social — in your voice, built from your own material. Never invented, never generic.
WEEKLY · ON HIS OWNYou review
Skim it, change a line if you want, approve. Every edit teaches him — so next week's first draft is closer still.
YOURS · MINUTESAI can write. But it can't write like you.
Thomas can — because he knows you.
Thomas remembers.
He's got everything you've ever written — and every half-baked idea you've saved — at his fingertips, ready the moment it's useful.
Thomas learns.
Your voice, from your own writing — and from every edit you make. With each passing week he sounds more like you.
Thomas understands.
Your best stories, and where they belong. What you believe, and what you'd never say. He won't make things up — he can only write what's true.
Thomas dreams.
It's October and there's no Black Friday email sequence. Your new line is in stock with nothing to announce it. Your best products are making do with basic copy. Thomas notices — and overnight, he gets to work. You come back to ideas waiting for a yes: accept, decline, or edit, and he gets on with the job.
You stay the author. He does the hours.
You don't brief him. He briefs you.
One idea becomes a week of publishing.
A blog post, a newsletter and a week of social — each a different door into the same thought, and each thought chosen for a reason. When your catalogue needs it, he writes product and collection pages too — the copy that sells what makes each thing special. Tell Thomas what you want this year — more subscribers, a bestseller pushed harder, a quiet season filled — and he plans every week to move you towards it.
No briefs. No planning meetings. Just say it.
- “What should we publish this week?”
- “Write something for World Book Day.”
- “Plan the emails for our Black Friday sale.”
Tell Thomas what you need, the way you'd tell a colleague — in the app, or straight from Slack — he drafts, you review. And if you'd rather he led, say nothing: he'll arrive with the plan anyway.
The more he knows you, the better he gets.
Thomas listens. When you make an edit, he makes a note never to say it that way again. When you decline a suggestion, he looks for the pattern — a topic that's off-brand, an angle you'd never take. An agency relearns your brand every time the account changes hands; a freelancer never quite nails the voice. Thomas compounds: every edit is a signal, every note makes him more yours. The longer he works, the less it feels like help — and the more it's simply everything you'd write, if the day were longer.
How would things be different if, this time next year, you had:
blog posts published
newsletters sent
Instagram posts — every day covered
How many more subscribers is that? How many page views? How many customers who understand exactly why your products matter — and how many sales?
Or nothing changes: the ads keep renting attention sale by sale, the louder brands keep winning the searches that should be yours, and every silent week is a parent who found someone else to trust.
You stop publishing filler. You start building belief.
Won't it sound like AI?
Fair question — most AI content does.
"sustainable""beautifully made""open-ended""high quality""designed to inspire"
True, perhaps. But not enough.
Thomas writes from your notes and your voice, not the internet's average — no invented anecdotes, no marketing filler — so readers hear you, not a robot. And you don't have to take that on trust: in the walkthrough he writes a week of content for your brand, in front of you. Judge it yourself.
Built for brands that parents trust.
Every piece Thomas writes is checked for tone, accuracy and brand fit — no medical claims, no talking down to parents. If you wouldn't say it, Thomas won't either.
See him write for your brand.
Book a 20-minute walkthrough. Watch as Thomas reads your brand and your goals, draws up a plan and writes a week's worth of content — all in your voice, and yours to keep.
Thomas writes. You run the brand.
Your business already has something to say.
Let Thomas write it down.
FREE 20-MIN WALKTHROUGH · THE CONTENT IS YOURS WHATEVER YOU DECIDE